In recent years, customer satisfaction has become an important metric for retail businesses. By understanding what drives customer satisfaction, businesses can make changes to improve the shopping experience and increase sales. 

Customer satisfaction is one of the most important goals for any retail business. A satisfied customer is more likely to return, and to recommend the business to others. 

10 Ways to Boost Customer Satisfaction

There are many ways to boost customer satisfaction, but here are ten of the most effective:

1. Focus on the Customer Experience

As the world of retail changes, so must the way businesses interact with their customers should evolve. In order to boost customer satisfaction in retail businesses, it is essential to focus on the customer experience. By making sure that every interaction is positive and tailored to the individual customer, businesses can create a lasting impression that will keep customers coming back.

There are a few key ways to make sure that the customer experience is always positive, no matter what. 

According to Salesforce research on the state of customer experience “80% of customers say the experience a company provides is just as necessary as its products or services.”

Every touchpoint matters, from the minute a customer walks in the door until the moment they leave (and even after they leave). Make sure every interaction is a positive one.

2. Train your employees

While great customer service starts with the right attitude, it also requires employees who are properly trained to handle customer interactions. By investing in employee training, you can ensure that your staff has the skills and knowledge needed to provide outstanding service.

When it comes to customer service, employees need to be knowledgeable about your products and services and be able to effectively communicate with customers. They should also be trained on how to handle difficult situations, such as handling complaints or addressing problems.

By providing your employees with the tools they need to succeed, you can create a positive customer service experience that will keep shoppers coming back. 

3. Get feedback and act on it

When it comes to customer satisfaction, feedback is essential. Retail businesses need to be proactive in soliciting feedback and then taking action on that feedback. Here are a few ways to do that:

• Make it easy for customers to give feedback. Have a dedicated phone line, email address, or online form for feedback. Make sure employees know how to direct customers to these channels.
• Use customer surveys to gather feedback. Ask customers about their recent experience, what they liked and didn’t like, and what could be improved.
• Analyze the data you collect from surveys and other sources of feedback. Look for patterns and areas where you can make changes to improve the customer experience.
• Take action on the feedback you’ve received. Make changes based on what your customers have told you they want and need. 

4. Have a great return policy

A great return policy is one of the best ways to boost customer satisfaction in retail businesses. Customers want to know that they can return items if they are not satisfied with them, and a great return policy gives them the confidence to make a purchase. Returns are a part of doing business, and customers will appreciate a business that makes it easy to return items.

There are a few things to keep in mind when creating a return policy:

• Make sure the policy is clear and easy to understand. Customers should be able to find the information easily and know what conditions must be met for a return.
• Be flexible with returns. Allow customers to return items even if they do not have a receipt, or if the item is not in perfect condition.
• Offer exchanges or refunds as options for customers who are not satisfied with their purchase. 

Teamwork Commerce Returns Manager allows quick and efficient returns and automatically refunds back to the original card regardless of sale channel. Pre-approved return codes included with the shipping documents allow customers to easily return or exchange items with minimal effort. 

5. Offer discounts, coupons and gift cards.

Discounts and coupons are a great way to boost customer satisfaction. They show your customers that you appreciate their business and want to give them the best possible deal. Discounts and coupons also encourage customers to come back and shop with you again.

Loyalty & membership is out-of-the-box with Teamwork Commerce. Customers can access rewards across channels & automatically rewarded based on behavior. Gift cards can be linked to a user’s account to be used digitally.

6. Provide superior customer service.

This means being friendly and helpful at all times, and going above and beyond to help your customers find what they need. If you make a mistake, always apologize and try to make it right.

This includes everything from providing knowledgeable and helpful employees to offering easy returns and exchanges. 

7. Be Omnichannel

This means more than having just a website that’s easy to navigate and provides all the information customers need, it means being able to provide a seamless customer experience, regardless of the customer’s desired channel. 

It also means being active on social media and responding to customers’ questions and concerns in a timely manner. By being omnichannel, you’ll be able to build trust with potential and current customers and keep them happy, providing better CX. 

Don’t mix-up your customer information. Create a holistic – safe and secure – customer experience with all customer data, history and behavior in one place. With Teamwork Commerce as the hub of data, retailers can create universal customers, with information accessible across sales channels. This holistic view makes every aspect of the sales process more effective.

8. Be responsive to complaints

It’s inevitable that at some point, a customer will leave your store unhappy. Maybe they couldn’t find what they were looking for, or maybe the line was too long. Whatever the reason, it’s important to be responsive to complaints and take steps to resolve them.

This gains importance as “90% of consumers worldwide consider issue resolution as their most crucial customer service concern.” According to The Global Customer Experience Report by KPMG. 

The first step is to listen to the complaint and try to understand the problem from the customer’s perspective. Then, take action to resolve the issue. This might mean offering a refund, exchanging an item, or simply apologizing for the inconvenience.

In some cases, you might not be able to resolve the issue immediately. In this case, it’s important to thank the customer for bringing it to your attention and let them know that you’re working on a solution. Following up with customers shows that you value their feedback and are committed to providing a positive experience. 

9. Take care of your employees

It’s not a secret that happy employees lead to happy customers. When your employees are satisfied with their job, they’re more likely to provide quality service and leave a lasting impression on your customers. Here are a few ways you can take care of your employees and boost customer satisfaction in your retail business: 

• Offer competitive salaries and benefits. Your employees need to be compensated fairly for the work they do. If you want to attract and retain top talent, offer salaries and benefits that are competitive with other businesses in your industry.
• Provide opportunities for growth and development. Your employees will be more satisfied if they feel like they’re growing in their roles. Offer training and development opportunities so they can learn new skills and advance in their careers.
• Create a positive work environment. The company culture must have positive values that allow employees to feel safe, comfortable, and excited to come to work every day. According to the LRN Ethics Study, 57 percent of Americans said it is critical for them to work for a company that they believe is ethical.

10. Get to know your customers

This can be done in a number of ways, such as through surveys, customer loyalty programs, and social media.

By getting to know their customers, retail businesses can learn what their needs and wants are. This information can then be used to improve the customer experience by making changes to the product selection, store layout, and other aspects of the business.

Additionally, by building a relationship with customers, retail businesses can create loyal customers who are more likely to return in the future and recommend the business to others. 

Customer Satisfaction will Payoff

A satisfied customer is the best business strategy of all. In today’s retail environment, the customer is always right. The customer is also always looking for value; they want to be treated well and they want to find what they’re looking for quickly and easily. 

As a result, businesses need to find ways to not only meet but also exceed customer expectations.  By following these tips, retail businesses can create a customer service experience that will keep customers coming back.

Are you ready to improve your customer’s satisfaction with superior omnichannel retail?

Teamwork Commerce is an industry-leading Omnichannel Solution, providing retailers with Point-of-Sale (POS), Order Management (OMS), Inventory Control, CRM, and Analytics.

Our multichannel approach focuses on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store.

Contact our experts to learn how we can help your retail business boost customer satisfaction. 

In a rapidly changing world, it’s important for businesses to keep up with the latest technology and trends. One of the most popular trends right now is the metaverse, a virtual reality world that retail businesses can use to reach a wider audience.

Defining the Metaverse and its potential for Retail Businesses.

What is the metaverse? The metaverse is a term coined by science fiction writer Neal Stephenson in his 1992 novel Snow Crash. It refers to a shared virtual world, where people can interact with each other and with computer-generated characters and objects. 

The goal of many metaverse platforms is to create an immersive experience that feels like a real-world environment but with additional features and possibilities that are not possible in the physical world. The metaverse is still in its early stages of development, but it has the potential to revolutionize retail businesses.

There are a few examples of businesses that are using the metaverse to their advantage. Second Life, for instance, is a popular online world where users can create their own avatars and explore different virtual environments. 

Businesses such as Coca-Cola and Nissan have set up virtual stores within Second Life, which allowed them to reach a global audience of potential customers reaching 5.7 million registered users.

Nowadays, platforms like Roblox offer luxury brands such as Gucci, Givenchy, Tommy Hilfiger, Nike and Ralph Lauren a way bigger potential, with its current base of 54.1 million active daily users. 

Other Luxury brands have amazing metaverse experiences that range from virtual exhibitions, virtual games, and virtual hair style designs, to connecting real and virtual worlds.

How far are we from a complete Metaverse?

Before we can make it to the metaverse’s promised  land, we need stronger interoperability, as a way for different platforms and devices to interact, so customers can transition seamlessly among multiple experiences offered by various providers. 

Such connectivity will require a new internet, which is the  promised web 3.0, which innovative minds, talents and innovators, as well as investors are currently working on. 

Until we are there, we will not have a true complete metaverse, still we can say that more immersive digital experiences are becoming more persistent and important technologies for a true metaverse are already a reality.

Current Technologies paving the way to the Metaverse

Some present day technologies get us closer to a true metaverse.:

• Cloud technology allows ubiquity and tremendous processing power, as well as storage to support extended reality and immersive interfaces. 

• 5G hyperconnected networks will allow super powerful interactions and open up new ways of interoperability, as 5G reaches a point of maturity. 

• AI helps offer user experiences that feel more real, as it creates digital reflections that combine computer vision, speech and deep learning. 

• VR has reached a point in which experiences feel more real, and allow for users to interact in new and revolutionary ways.

• Blockchain Technologies support the decentralization of finance and the economy, and are making partly automated financial systems possible.

Apart from technology, the pandemic’s impact on consumers behavior and expectations, enhanced by digital experiences and purchases paves the way for the metaverse. 

Where can you have a safe start into the Metaverse?

Today’s metaverse trends offer a set of low risk use cases, according to PWC in 6 ways to prepare your business for the metaverse:

• Selling digital versions of physical goods.
• Offering virtual tours of virtual products or facilities.
• Launching NFTs to enhance brand awareness and connections to customers. 
• Buying or leasing digital real estate for sales, advertising and customer support.

The barriers to entry: Understanding the technical challenges of building a presence in the metaverse

There are a few technical challenges that can serve as barriers to entry for businesses looking to establish a presence in the metaverse. 

1. Businesses need to have 3D assets of their products or services in order to create an immersive, realistic experience for users. Creating high-quality 3D assets can be time-consuming and expensive. 

 2. Businesses need to have the ability to stream those assets in real-time so users can interact with them. This requires significant computing power and bandwidth. 

3. Businesses need to design their metaverse experience in a way that is engaging and easy to navigate; otherwise users will quickly get bored and move on to something else. 

The benefits of going meta: How Businesses can benefit from operating in the Metaverse 

• Increased Customer Engagement. The metaverse provides businesses with a unique opportunity to connect with customers in a new and exciting way.

• New marketing opportunities. The metaverse offers a variety of interactive features that allow businesses to connect with customers on a deeper level. 

• Access to new markets. The motto for business: Location, location, location, acquires a new meaning in the age of the metaverse, as new market opportunities arise.

• Introducing virtual products. In the metaverse, businesses can create virtual storefronts, offer virtual tours of their products or services, and host virtual events.

• Collect new valuable data from customers. New forms of clienteling and gathering data as per every new type of interaction provided by the metaverse.

• Support Metaverse payments. Cryptos as the new way for customers to pay and even earn rewards. A new sphere calls for a new way to pay. 

• Market physical and digital products and services. The interaction between physical and virtual perfectly converges in the metaverse, as customers can try new products and services that they can enjoy in real life. 

Making the switch: 7 Key Steps to setting up a business in the Metaverse 

Every day, more and more businesses are changing their operations online. If you’re a retail business owner or work in one, you might be wondering how you can make the transition to the “metaverse” – the virtual world where many online businesses exist.

Here are a few simple steps to get started in the metaverse:

1. Develop a Strategy. The key to success in the metaverse is to have a clear plan and execution strategy. Identify gaps to close and long-term opportunities to build from.

2. Choose an online platform for your business. There are many different options available, so it’s important to do some research to find one that best suits your business needs.

3. Master AR/VR as it is one of the core customer facing technologies, it will be crucial to develop or outsource strong AR/VR capabilities.

4. Focus on your target audience. Every brand has a specific audience in the real world, so does metaverse.

5. Focus on the Experience. Customers that enter a metaverse want experiences, know what you want your customers want to feel and provide. 

6. Adopt Crypto currencies. A virtual world needs a virtual currency. Blockchain technology savviness will be important.  

7. Strengthen your online presence. Make sure you have the right online presence, an omnichannel solution that allows total control of inventories, channels, and physical stores, so you can easily integrate with future transactions in the metaverse. 

Conclusion: Why is the metaverse the future of retail?

The metaverse is the future of retail for a number of reasons. 

1. It provides a more immersive and interactive experience for customers. They can explore products and services in a three-dimensional environment and interact with them in ways that are not possible in the physical world. 

2. The metaverse offers a more personalized shopping experience. Customers can create their own avatar to represent themselves in the metaverse and customize their shopping experience to match their preferences. 

3. The metaverse offers businesses a more efficient way to reach customers via targeted marketing messages and product offerings to customers based on their location, interests, and interactions in the metaverse.

In conclusion, the metaverse is the future of retail because it provides a more immersive and interactive customer experience, offers a more personalized shopping experience, and is a more efficient way for businesses to reach customers. 

Prepare for the future of Metaverse with a world-class Retail Omnichannel Solution.

Schedule a Teamwork POS PRO Solution Demo and discover how you can prepare your business for the Metaverse.

https://teamworkcommerce.it/contact-us/

The future of shopping malls is uncertain. After the impact COVID-19 had on physical stores and shopping malls, interesting new trends have emerged.

Shopping centers and physical stores will continue to be a fundamental pillar of the retail sector, but how are they changing? Being aware of these changes prepares retail businesses to keep up and stand out in the future.

Retailers are preparing for the future of retail by investing in online platforms, enhancing customer experience, and strengthening the creation of in-store experiences as shopping malls continue to transform.

What will be the future of shopping malls?

The pandemic forced consumers to shop online, creating additional demand for omnichannel online sales and multiple ways to purchase, receive and return items, creating a new and enhanced shopping experience for customers.

“During the pandemic, e-commerce sales represented only 14% of total retail sales, indicating the importance of integrating store-level inventory within the digital supply chain.” (Deloitte). Reaffirming that much of retail shopping continues to happen in stores.

This leads us to believe that creativity and collaboration between mall owners and retailers will be essential.

New challenges transformed into opportunities

For shopping centers owners adopting a holistic vision will be of great importance, since “Offering a physical space for consumers to purchase goods is no longer enough; retailers must engage consumers with richer experiences that foster a sense of community.” (Deloitte)

This is an opportunity to create experiences that customers want to come across, so that retailers, together with mall owners, can carry out experiences that attract customers which ultimately leads to a mutual benefit.

4 Visions of the Future of Shopping Centers

Consulting firm Kearney believes malls of the past are evolving into Consumer Engagement Spaces, in which consumers will find experiences that relate directly to their specific needs and wants.

Thus, the consulting firm shares 4 visions about the future of shopping centers that we present here with an analysis of the future:

1. “Destination Centers: Large spaces centered around great attractions”

Having an anchor. Kearney tells us, this is a compelling social experience, “perhaps having an indoor ski slope, a roller coaster, a concert space, or a museum that provides immersive, experience-based entertainment.”

Examples of this are found in Xanadu in Spain, Mall of the Emirates in Dubai, and The American Dream Centern which is under construction in New Jersey and Miami. Visiting places like these will have without a doubt lots to say about the future of retail.

2. “Innovation centers: “intelligent” spaces where grouped tenant data is used to create specific offers”

Big Data seeks to make inferences about consumer behavior within the stores. Data collected on the flow of people and their activities inside the shopping center can be analyzed, yielding information that helps retailers know what to offer to their customers.

Kearney tells us that “a certain percentage of space can be designated for test stores that use the data collected on new concepts.

3. “Value centers: spaces that extract their identity and that of their tenants from shared values ​​of consumers”

Tell me what your values ​​are -what beliefs you hold?- and I will tell you where you shop. Shared beliefs can range from sustainable fashion stores, to political affinity, environmentalist positions or even racial identities and soccer teams.

4. “Retail spaces”: “lifestyle centers” or living areas aimed at specific demographic groups”

The “retaildencial” spaces are retail stores and services created for specific population segments. These can vary from age, and preference all the way to socioeconomic levels.

Kind of like environments that are focused on the lifestyle of specific people, in which residential, commercial, retail, entertainment, and experiential opportunities are found and ideally within walking distance.

For example, you can find this in Mexico City, in an area called Carso which even though doesn’t target a specific population segment, does offer various shopping malls, offices, museums, and entertainment centers. All this is situated in the midst of new residential development that comes complete with all kinds of amenities and facilities.

The area is visited by thousands of people looking for recreation and passing through the malls to hang out and shop.

Shopping Centers and the Retail of the Future

The retail landscape is changing. Shopping malls are becoming experience centers, with stores offering interactive experiences and entertainment. Retailers are also offering more personalized experiences, such as in-store events and additional services that consumers are looking for.

They are using technology to create a more seamless shopping experience through mobile apps or in-store. And they are rethinking traditional store models, examples of this being new specialized stores or pop-up stores.

Perhaps we’ll also find that shopping centers of the future will be constructed out in open-plan spaces. Examples of these can be found in The Grove in Los Angeles, California, and multiple locations in Mexico City like Antara mall, Artz plaza and Oasis mall found in the southern part of the city.

Retailers will leverage data analytics to personalize the shopping experience for each individual customer, focusing on creating engaging and convenient experiences that keep customers coming back for more.

As consumer buying habits change, retailers will have to adapt. Malls of the future will offer everything ranging from art installations, shows, and concerts, to cooking classes, wine tastings, game rooms, or interactive themed hotels. And all experiences yet to be imagined.

By offering unique experiences and utilizing technology, retailers will future-proof their businesses and position themselves for success for years to come.

Many retailers are already entering the retail of the future in shopping centers of the future. Are you one of them?

Prepare for the future of shopping malls with a world-class Retail Omnichannel Solution.

Schedule a Teamwork POS PRO Solution Demo and discover how you can prepare your business for the future of shopping malls.

In a world where consumers are increasingly aware of the social and environmental impacts of the brands they buy from, it’s more important than ever for companies to focus on their social impact. 

Prioritizing social impact and purpose can help your brand in many ways, from improving customer loyalty to attracting top talent, to ultimately making more sales. 

In this blog, we present key reasons why you may want to consider making social impact and purpose a priority for your retail brand.

What is social impact?

In recent years, there has been an increased focus on social impact and its connection to brands. 

Social impact is the effect of an organization or individual on the well-being of society. It can be positive or negative, and it can be measured in terms of economic, social, or environmental outcomes.

In the retail industry specifically, social impact is often used interchangeably with terms like “corporate social responsibility” or “sustainability.” While these concepts are related, they each have their own distinct meanings. 

Corporate social responsibility generally refers to a company’s efforts to do good beyond its normal business operations, while sustainability focuses on making sure that a company’s practices are socially and environmentally friendly, as well as sustainable in the long run.

What is a Purpose Driven Business?

A purpose-driven company stands for something bigger than its products and services and walks the talk when push comes to shove. 

According to Deloitte, “Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.”

79% of business leaders, says PWC, believe that purpose is central to success while affirming that “employees see purpose as a way to bring meaning to their work and understand the contributions they are making to the company, as well as society.”

So we can say that a company that has a clear purpose and that pursues and has positive social impact has a better chance to excel and be more competitive.

Why does your retail business want to prioritize social impact and purpose? 

Businesses that prioritize social impact and purpose are not only doing good for the world, but they’re also reaping the benefits for their brand.

When customers see that a business is giving back to the community or working to make a positive difference in the world, they’re more likely to support that brand.

Having a purpose and positive social impact helps retail businesses to:

• Build a more positive reputation and brand image
• Increase customer loyalty, as the Edelman Trust Barometer 2022 reveals 58% of consumers “buy or advocate for brands based on their beliefs and values.”
• Attract and retain top talent, as 60% of employees are increasingly looking for workplaces that have a positive social impact and choose a place to work. based on their beliefs and values. 
• Boost investor confidence, as 64% invest based on the company’s beliefs and values. 

The benefits of prioritizing social impact for businesses

The Meaningful Brands Study by Havas Media shows 73% of people believe brands must act fast for the good of society and the planet. 

The study reveals 53% of consumers are ready to pay more for a brand that takes a stand on environmental and social issues.

In fact, 80 % of consumers would be willing to pay more if a brand raised its prices to be more environmentally and socially responsible, or to pay higher wages to its employees. (Deloitte)

The Power of Purpose-Driven Businesses 

Businesses that focus on purpose and social impact tend to be more productive, innovative and have happier employees. 

A study by Deloitte reveals purpose oriented companies report “30 % higher levels of innovation and 40 % higher levels of workforce retention than their competitors.”

So, not only is prioritizing social impact,  and having a clear purpose is good for the world, but also good for business. Brands that focus on making a difference are seeing real results.

It all starts with WHY!

“People don’t buy what you do, they buy why you do it”, as best selling author and speaker Simon Sinek has shown business leaders around the world. But a lot of brands may wanna pay closer attention.

94% of consumers say purpose is important, yet only 37% believe companies have a clear and strong purpose, according to a Study by Zeno Group. 

So if you want your retail business to lead with purpose, starting with Why may be a good idea.

To find your company’s Why you may ask yourselves this questions: 

• What is the collective cause or belief your business exists for?
• How does your company serve a better vision of the future?
• What makes your company matter for the world?
• How does your company make a better world?

3 Case studies of businesses that have succeeded by focusing on social impact & Purpose

When it comes to doing good and making a difference, businesses have increasingly focused on social impact in recent years. From sustainability to charitable giving, companies are finding new ways to give back and make a positive impact on the world. 

Here are three case studies of businesses that have succeeded by focusing on social impact as well as purpose:

Patagonia

One of the most well-known outdoor apparel brands, Patagonia has always been focused on environmentalism and sustainability. In addition to using sustainable materials and practices, the company also gives 1% of its sales to environmental organizations worldwide, having donated over $100 million dollars. 

As a result of its commitment to social responsibility, Patagonia has become a beloved brand with a loyal customer base. 

Worthy to mention that in September 2022, founder, billionaire Yvon Chouinard donated his entire company to a specially designed trust to fight climate change. 

Adidas 

The three stripes brand based its responsibility structure on 3 complementary pillars: community involvement, employee engagement, corporate giving. Its initiatives bring access to fitness to children between the ages of 5 and 12. Parkinson Woman empowerment Program and SOS Chilldren’s Village, which is one of the largest non-governmental organizations dedicated to supporting children without families in the world. 

From 2024, only recycled plastic will be used in their products, and by 2050 all production will be climate-neutral.

Nordstrom

This well known retailer from Seattle, during the pandemic, launched Nordstrom Cares increasing clothing donations by nearly 42%, and reduced energy use by 20.3% per square foot over five years and even committed to making 1 million masks for healthcare workers on COVID-19 frontlines. 

Nordstrom will meet 6 key environmental sustainability goals by 2025: reduce single use plastic by 50%, use sustainably raw materials in 50% of Nordstrom Made products, extend the life of 250 tons of clothing, ensure 15% of all product is considered sustainable, donate $1 million dollars to support textile recycling innovation and set a science-based target to reduce greenhouse gas emissions and raised over $2 Million Dollars to support homeless youth, and gave $3.6 M to non profits, among other socially responsible initiatives. 

CEOs are expected to be the force of change in the world

According to the Edelman Trust Barometer 2022, “84% of people said CEOs should be personally visible when discussing public policy with external stakeholders or work their company has done to benefit society”.

The same study also reveals 60% of people, when considering a job, expect the CEO to speak publicly about controversial social and political issues that concern them. 

Worthy to mention that family-owned businesses are the most trusted organizations, so maybe they have a better shot at leading the change we want to see in the world. 

Social Impact and Purpose for a Better World

When you focus on making a positive difference in the world, you naturally attract attention and followers. 

Consumers are increasingly interested in supporting brands that share their values, so by aligning your brand with a cause, you can improve your bottom line while also making a difference. 

There are a number of ways that organizations can increase their social impact. One is by partnering with other organizations that have a similar mission, and now the world needs that more than ever, and your retail business can grow while we make the world a better place.

Retailers Gather in Paris for Annual Week-Long Event

The 8th edition of Paris Retail Week 2022 is here!

September 20, 21 and 22 at the Expo Porte de Versailles, get ready to see some of the best e-commerce retailers and retail tech leaders in the world.

Paris Retail Week is probably the largest meeting in Europe for the entire retail ecosystem.

This year the event promises to be in an increasingly experiential format. 

As in previous years, there will be conferences, workshops, presentations, Awards, Innovation Tours, Store Tours and announcements of new innovations in the industry that will energize this event dedicated to sharing knowledge, experiences and best practices in the retail industry.

What can you expect from PRW2022?

PRW2022 will have more than 25,000 professionals, and more than 600 Companies. The event offers extraordinary retail business opportunities, since more than 70% of its attendees are key decision makers.

More than 1,000 business meetings will be held.

Visitors will get closer to the companies that represent the e-commerce landscape for Europe.

These companies are part of 5 exhibition areas: Marketing, Data & Customer Relations; retail technology; IT for Commerce; payment solutions; Logistics, e-logistics and supply chain.

In addition, there will be more than 400 speakers in plenary sessions throughout the three days of the event.

Highlights of Previous Editions of PRW

• More than 15,500 participants, with a strong increase in the number of premium retailers
• More than 330 exhibitors
• Nearly 60 speakers at the plenary conferences
• Many events were organized during the 7th edition:
• Plenary lectures including 8 sessions dedicated to 2021 trade themes
• More than 100 solution workshops presented by exhibitors
• The Paris Retail Awards that reward innovative companies in 7 commercial categories + 2 categories Jury crush and Rookie of the year

Teamwork Commerce at PRW22

Teamwork Commerce, leading omnichannel solution, will showcase its wide range of retail technology offerings, as well as its latest solution: POS Pro. 

The technology provider will offer advanced solution demonstrations, detailing how next-generation technology can help retailers drive infinite scalability while delivering a seamless customer experience.

Jonathan Mauerer, Vice President of Operations for Teamwork Commerce, said

“Teamwork Commerce has grown exponentially in recent years and we are already gaining recognition in the European and UK markets. We look forward to meeting everyone and spreading awareness of how our technology can drive growth for retailers.”

Teamwork Commerce POS Pro is an advanced tool for modernizing retailers’ in-store and online offerings and delivering the best customer experience.

So get ready to meet with Teamwork Commerce at PRW 2022! 

Looking forward to seeing you there!

Generation Z is causing the world to evolve. A product of the digitally driven environment that we now live in, zoomers (as the group is more colloquially known) are the first generation of people that are digital natives, and have never known life before a technology-first approach.

Born between 1997 and 2012, the eldest of Gen Z are now in their mid-twenties – in full-time employment and spending their hard-earned cash. As more and more digital natives grow older and become consumers in their own right, retailers must consider how they can best cater to the demanding needs of zoomers.

The Need for Balance

According to IBM, 25% of Gen Zers said they spend more than five hours on their mobile phones every day. Naturally, it would be right to assume that this probably means they also do most of their shopping online… correct? No. In fact, the same IBM report claims that 98% of zoomers still prefer to make their purchases in brick and mortar stores.

So what does that mean for zoomers? Firstly, if your operations don’t include an online presence, you’re not off the hook. Zoomers spend a huge amount of their time online through a range of devices. Just because they purchase in-store doesn’t mean they don’t do their research and rigorously browse for the products they want – reading reviews and comparing prices.

Retailers need to find the balance between in-store and online sales channels, providing a seamless omnichannel experience that allows Gen Zers to shop on their own terms. Whether that means buying online and picking up in-store, shopping completely online, or visiting the high street and browsing before purchasing.

Delivering the Ultimate Omnichannel Experience

With Teamwork Commerce’s natively integrated retail management solution, retailers can deliver an all-encompassing approach that delivers the ultimate omnichannel experience – ranging from inventory and order management, through to Secure CRM, Mobile Point of Sale (POS), and analytics and reporting.

Retailers can gain access to real-time insights that provide both in-store associates and customers with up-to-date information as and when it is required. All solutions are interconnected, and automatically feed information into one another. As a result, customers can jump between multiple sales channels and stores at different times and continue to receive an exceptional customer experience that encourages them to return. Their information and preferences are analyzed, and retailers can even make recommendations or provide personalized offers for them based on their purchase history.

Customer Experience Should be a Top Priority 

A study recently undertaken by Zendesk found that 21% of 18 to 24 year olds claim to have higher expectations in terms of customer service interactions, compared to only 11% of consumers over the age of 55. As the digital-first generations continue to grow in numbers, higher expectations will naturally increase.

In a world where competition is so fierce within retail, and where consumers will happily choose an alternative retailer if they suffer a poor experience, high quality customer service should be a prime priority for businesses. 

Teamwork Commerce’s retail management solution provides the foundation that enables retailers to provide top-quality customer experience. All the way through the customer journey, from initial interactions right through to checkout.

With Teamwork’s secure CRM function, retailers can record and track customer preferences and nuances that allow in-store associates to become more personable in each specific encounter – from shoe size to pet names. Furthermore, With a mobile POS solution that can track inventory from a handheld device, staff can track down items for customers without ever having to leave their side. Once customers are happy to checkout, the same member of staff can take payment wherever they are situated in the store – removing the need to find the queue.

Our retail management solution is designed to deliver ultimate convenience to both retailers and their customers. Customers can enjoy a seamless shopping experience however they prefer to shop. Suddenly, the apparent threat of Gen Z is gone.

To better understand the full range of Teamwork Commerce’s retail technology solutions, click here.